Why Breaking Into the Chinese Beer Market Is Almost Impossible | WSJ

The following video is brought to you courtesy of the Wall Street Journal YouTube Channel. Click the video below to watch it now.

As global beer sales have stalled, major brewers such as AB InBev and Carlsberg are flocking to China. WSJ’s Steven Russolillo in Hong Kong tests their strategies, sipping the beers specially crafted to win over Chinese drinkers.

Image composite: Sharon Shi. Video: Clément Bürge

#WSJ #beer

Wall Street Journal

Wall Street Journal

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